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Phone:
916.928.1903
Toll Free:
800.424.6222
Fax:
916.928.4572
Email:
info@doctordemographics.com
Address:
4660 Natomas Blvd. Suite 120-150
Sacramento, CA 95835
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About Scott McDonald
Scott McDonald is owner and
president of Scott McDonald & Associates, a firm specializing in
marketing services and research for professional practices. The company
is a low-cost, high results option to advertising agencies and marketing
consultants. The company has been serving general and specialty
practices for over 15 years.
Scott is the former Marketing
Manager for the California Dental Association. He helped start organized dentistry’s first efforts in public
relations and advertising shortly after the regulations of professional
marketing changed in 1977. Since
that time he has worked with dental practices and associations across
the U.S. and Europe.
During his career, Scott McDonald has set the standard for demographic and psychographic applications for
dentistry. He has written several articles for national and state dental organizations on the
topic.
He resides with his family in
Sacramento, California. His
extensive background in platform skills AND technical expertise in
dental marketing make him an informative and highly entertaining
presenter.
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Facilitator/Moderator:
Scott McDonald provides facilitator services to companies and industry
associations. The bottom line is to get appropriate input, make
decisions, and provide a framework for them to be executed. There is a
line that one must walk to ensure no one dominates the discussion, that
egos are not unduly bruised and that the agenda is covered within the
time available. more >> |
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Where to Put A Practice:
It is a simple issue. Almost every dentist has to
face it at one time or another. Where is the best place to put a
practice? This program deals with the information professionals need
to know to decide on the best site for their practices. Age, income,
culture, and transportation arteries are just a few of the things they
need to know. Competition evaluation, ratios of
patients-to-professionals and zoning are vital to have explained in
specific. more >> |
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Mind Games:
You only THINK you know why people do what they do. Research
has shown that there is much more than meets the eye when it comes to
how people make decisions. Everyone is in the business of people.
Employers, salesmen, marketing professionals, healthcare providers,
EVERYONE is in the business of reading the wants and needs of other
people. They must influence others to accept recommendations, buy
products and services, pay bills and, sometimes, just show up.
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Handling Complaints and Difficult People:
Complaints are like death and
taxes: you can always count on them. This course will help people in
customer relations, sales, and management to learn the art and science
of handling complaints and turning them to their advantage.
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Communicating Diagnosis Effectively:
This program will provide doctors and their
staff specific instruction on how to help them communicate persuasively
with patients and each other. This will facilitate follow-through,
collections, treatment plan acceptance, and interpersonal communications
of all types. It was originally created as a means to help doctors avoid
patient and staff conflicts pro-actively. This is sometimes necessary to
avoid problems which can become law-suits and peer review cases. By
taking a scientific and reasoned approach to interpersonal communications,
everyone in the office will benefit.
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