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Phone:
916.928.1903
Toll Free:
800.424.6222
Fax:
916.928.4572
Email:
info@doctordemographics.com
Address:
4660 Natomas Blvd. Suite 120-150
Sacramento, CA 95835
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 Purpose:
It is a simple
issue. Almost every dentist has to face it at one time or another. Where
is the best place to put a practice? This program deals with the
information professionals need to know to decide on the best site for
their practices. Age, income, culture, and transportation arteries are
just a few of the things they need to know. Competition evaluation, ratios
of patients-to-professionals and zoning are vital to have explained in
specific.
This
program brings to professional practice the specifics to make decisions on
satellite locations, practice purchases or external marketing. It is
specifically tailored to the location of the meeting.
Benefits:
Participants
will learn all the relevant data and where it can be found to help them
make the decisions:
- How to select a practice site
- How to evaluate a satellite location
- How demographics can affect practice valuation
- The role of demographics in practice marketing
Professional
Practices
are different from other businesses. Key among them are the
statistics which matter most to them:
- Population and Households
- Population to Population vs. Population to Target Client/Patient Ratios
- Determination of Retail Sales and Occupation Type
- Impact of Transportation Arteries to Practice Location
- Determination of Population Demographic Shifts
- Race, Ethnicity and Culture's Impacts Upon Practices
- Age and Income (Household and Disposable) Dam's Importance on Target Marketing
- Psychographic (Lifestyle) Profiling
This
program will discuss these and other statistics which are relevant to the
profession.
The Presenter:
Scott McDonald is a
marketing professional. He founded Scott McDonald & Associates in 1986
to meet the research and marketing needs of small business and industries.
To date, Scott McDonald & Associates is one of the largest vendors of
demographic analysis to professional practices in the United States. He is
the former Marketing Manager to the California Dental Association. Scott
has lectured widely throughout the U.S. for national, state, and regional
associations and businesses. His speaking style is considered "highly
entertaining while giving a clear presentation of interesting facts."
To hire Scott for your next meeting or event, send an email to: scott@scottmcdonald.org
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